Is VAS (Value-Added Services) in Telecom Really Dead?
For many, it appeared as though the advent of 5G was the death knell for value-added services (VAS). Over The Top (OTT) providers and third-party vendors are cannibalizing revenue that operators previously generated from non-essential services, like ringtones, balance check, resource sharing, etc. But despite the challenges that the telecommunications industry is facing, the market […]
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