Author name: Syed Azhar Shah

Syed Azhar Shah is Manager Business Innovations at Mercurial Minds, heading digital transformation component of the company. Focused on maximizing the value technology offers through blending best practices, an agile and innovative mindset, and well-formulated strategies.

The “Experience Economy” is already here: Are we ready yet?

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Today’s consumers are evolving. We are living in the midst of the, “Experience Economy”. Consumers look for experience as well as product. Imagine a customer walking into a coffee shop to get a cup of coffee. Today, from the interior design of a shop to how a customer is greeted, to the menu and selection process all the way to how payment is made and how the order is processed, even to the actual cup in which the coffee is […]

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Digital Transformation is the Only Option for Businesses today.

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It would not be an understatement to say Covid-19 has changed the world that we are living in today. While the crisis is still going on as the world faces the fourth wave and new variants, we are seeing the future unfold. Two developments have happened that are in themselves unprecedented. One is the continuation of organizations to shift to work from homes for their employees as a permanent set-up.

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